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People Buy For Their Reasons, Not Ours

I had a call recently from someone who said he's afraid tomarket online because a lot of the information he wants to sellis already available for free.

I have always said, and most experts agree, that, "People buyfor their reasons, not ours".
And that is true.

So how should we look at this problem with a winning attitude?

First, nothing EVER sells itself. Just because you have it onyour shelf or website, doesn't mean anyone will buy it. Even ifit's free, most people will treat it as 'free' and totallyunder-value the information and possibly treat it as "worthless"because they got it for free!
Right?

Listen carefully,

"THERE HAS TO BE ONE OR MORE REASONS FOR THEM TO BUY IT."
Got that? Read it again in case you flew by it and did not givethat sentence the respect it deserves.

Second, you better give your prospects EVERY REASON you canthink of to buy your product so they can pick the one's thatappeal most to them.

Third, NOTHING is really "FREE" anyway... (except maybe 'air').

Yes, there is a lot of FREE information on the Internet.

But, is it really FREE? Of course not.

In some cases it's already been paid for through advertisingdollars. In other cases it will still cost you TIME to searchfor the information. TIME is even more valuable than money, ifyou ask me- once it runs out you just can't make any more of it!
But...you can always make more money!

I suggested to my young inquirer that people value informationnot just for the words alone, but also the way it is:

1. Delivered;

2. Formatted; and

3. Organized.

Some people like information delivered by ink on newsprint.

Some people like information delivered by sound waves from aradio. Still others like to read information in magazines orbooks or listen to information on audio tapes or read it on webpages.

People like information delivered, formatted and organized inmany different ways, not just one or two.

The question he should be asking is: "Why should people buy myinformation on the Internet, over all the other available waysit's currently being delivered, formatted and organized?"

Competition (even from those who 'give it away') is NOT theproblem. The problem is creativity.

Your information does no good sitting on a shelf. Find a way topackage it and the way your customer wants it delivered and makeyourself a profit.

You cannot 'lock-up' content. Content is meant to be sharedand, if you can, make a profit from it in more ways than one!

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Visualize yourself..Success Will Happen! If You Believe It, You Will Achieve It.....

There is a explosion happening as you read this article. Cash Gifting is becoming the opportunity of 2008 and beyond. The question is what promoted the uplift in activity. Why Cash Gifting? It doesn't seem ethical.

Cash Gifting is growing fast because of the community and the experience of the new members. Individuals are finding that the stories and strategies are true. The people that are taking the chance are also finding themselves succeeding.

Cash Gifting is powered by the members of the community. The success is spread around the web. Sinking into the heads of other like minded individuals. This process is sending a wave of supporters.

These supporters are what is fueling the fire. If you are reading this article soon may become a member and then a believer. That is the exact cause of the explosion. I like to think of it as "If you build it they will come." Want I mean is being a member provides you with the information that it takes to build the foundation and into a structure to succeed. Not one team has all the answers so Cash Gifting members are kind enough to spread info all over the community. Cash Gifting has the ability to launch you into success faster than it takes you to get back to the gas pump.

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The story of the "Heart of the Champion"...

"I've missed more than 9,000 shots in my career...

I've lost almost 300 games...

26 times I've been trusted to take the game winning
shot and missed...

I've failed over and over and over again in my life...

And that is why I succeed."

Who said it?

The legendary icon himself, Michael Jordan.

Thats what I'm looking for. A champion. A heart
of pure gold, of pure desire. Thats what it takes.

You WILL fail in Internet Marketing over and over
and over again, there is absolutely no doubt about
that and no way around it.

It takes that one final game winning shot to make it
over the hump...and over that hump is everything
you've ever wanted in life.

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Social Media "MArketing" Explained **MAgnetic Cash Gifting Systems**

How To Dominate The Competition... …

I am in the real estate note industry. How would you market a business like this online? My target audience would be potential note holders, private and business."
Thanks,
Brenda

Ok , this question doesn't relate to networking on the surface, but in the end that doesn't matter because marketing is marketing no matter what industry you're in, and I really like this question because the answer will allow you to dominate your competition and can make you millions in whatever business you pursue if you put it into action...

So how would I market a real estate note business online? Well online or offline isn't really the primary determining factor or subject matter here because they are both just communication mediums. I

t's the marketing "ANGLE" that Brenda takes that will determine if it's successful or not. And of course, my answer follows what I teach in Magnetic Sponsoring which is to position yourself as an expert and as a useful resource within that industry.

Long story short: Brenda needs to sell HERSELF first, which will attract her customers to her automatically. Why? Because everyone wants to work with the best. Everyone wants to work with the area's best doctor or realtor. Everyone wants to go to the city's best plastic surgeon.

Everyone wants to hire the best financial planner.

Everyone wants to buy from the number one sales person. When you're "the best", your prices don't really matter anymore. You can charge twice as much as you competition (think Mercedes, Lexus, Porsche), etc...

Now here's the best part... You don't really need to be "the best", because that's always relative and stems from opinion - whether it's the opinion of your customers, or your opinion of yourself! (Just ask your mom for a testimonial ;) Ok ok... Now the best way to sell yourself and position yourself as a valuable resource to your customers is to "give without want." And this simply means that you need to give VALUABLE information freely to your target market.

If I were Brenda, I'd write several articles and reports with content like: "The 5 Biggest mistakes People Make When Buying Real Estate Notes." Or... "The Biggest Kept Secret of The

Real Estate Notes Industry, And How it Can Save You Thousands!" I would optimize these articles with the right keywords for my territory, and then submit them to all of the webs article submission resource sites. (This is a free lead generation strategy by the way...) Now whenever someone does a search for real estate notes, Brenda's articles will come up, providing the readers with valuable money saving tips and suggestions.

If I were going to send potential clients a physical ad in the mail, I would NOT promote my note prices or interest rates as the lead-in to the piece. I WOULD mention them somewhere in the ad so I can capture the guys who are looking and ready to buy TODAY, but they wouldn't be the primary focus.

I WOULD promote my newsletter or free "Note Buying Secrets" Report... Sell "insiders information" on the front end which will put them into your communication pipe-line, position yourself as the "go-to guy", and then your product or service on the backend. Now I don't know the Real Estate Note Industry, but I DO know that people are always looking for information that will help them make the best decision they can make.

And because BRENDA is the author of that information and has her pretty picture on it along with a link to her webpage, she has automatically positioned herself as an expert in that arena that people will call. This is EXACTLY what I did to build my 8-figure empire, and I'll take youthrough the entire process in my Magnetic Sponsoring .

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BUILDING BUSINESSES ONLINE THE CORRECT WAY/Funded Proposal Defined

BUILDING BUSINESSES ONLINE THE CORRECT WAY/Funded Proposal Defined

So many people Marketing Online totally miss this step when trying to earn money online, actual direct cash you can use to pay bills,etc. today. That my friends is known as a “Funded Proposal System” meaning the monetization of anything you are currently advertising or Marketing right now, today.

Every Company out there basically gives you a Company website when you are a member or Distributor for them. They are telling you to advertise this website to bring in your Prospects and build your business. This is totally horrendous! If you use this type of system you are destined for Failure Online. The first thing I figured out when I finally became a student and learned to Market properly, is the importance of a “Lead Capture Page”, a website designed to capture info, names and email addresses of people or future prospects that visit your site.

http://shanepurcel.com/training

The importance of being able to capture this type of information from the start is paramount. It enables you to create a series of follow up messages known as “Autoresponder Messages” that are automatically delivered to these prospects automatically on autopilot. Most Marketers use this info to strictly pitch their primary business with little but not spectactular results.

The correct way of Marketing is to Monetize your “Auto Responder Messages” so not only are you establishing a relationship with these people,as well as putting your business oppurtunities in front of them, but you want to actually make cash now that you can use to pay for advertising and other bills associated with your Primary Business.

You can easily do this by implementing some products into your Autoresponder Messages, that are direct pay products, directly associated to your primary product or service you are primarily promoting. These can be your products or Affiliate Products, you can find on “Clickbank”. See how easy, you are now creating cash today from all your prospects you are driving to your lead capture pages.

http://shanepurcel.com/

Myself I use a Professional Marketing System 100% Brandable so you can put your name on it and Market Yourself Online. This Marketing System, “Magnetic Cash Gifting Systems” automatically integrates affiliate products into your marketing system so while you are driving free leads and Prospects chasing You, You are now earning cash daily!!

How convenient, I have just provided a Marketing System that solves the 2 most important Struggles of anyone Marketing Online: 1) free leads and prospects 2)direct cash today that can be used to grow your Primary Business. I hope you now understand how to make money starting today while “Branding Yourself” and creating free leads and prospects chasing you!

To Your Success,
Shane Purcell
http://shanepurcel.com/training
(541) 382-1276 Call Anytime