If The Money's In The List** Then.......

The money is in the list…right? You’ve read all the success stories about people who’ve built a small fortune with opt-in lists. So you decided to create one of your own (good decision).

You set up a squeeze page with your freebie and your opt-in form and started promoting your list everywhere possible.

You grabbed some great articles from an ezine directory and sent them to your list. You found a popular product at ClickBank, sent out a solo ad and waited for the sales fill up your inbox.
You felt the success welling up inside you!

Then reality strikes like a lightning bolt…
Nothing…Not one sale!

What could have gone wrong?

Why have others succeeded where you have failed?

The secret to squeezing more profits from your opt-in list is building a relationship with your subscribers. The following tips will help you establish friendship and trust with your readers so they’ll listen to what you have to say and act on your recommendations.

1. Establish the terms of your relationship. This starts at the squeeze page. Tell your subscribers what they will get and that they will need to confirm their subscription to download your report. Assure them that they will not be bombarded with product promotions. And of course, you will not share their email address with anyone.

2. Let your subscribers get to know you. The first contact is critical and will set the tone for your relationship. Tell your story. Let your subscribers know who you are, where you live, how you got started online, what you’ve accomplished and most importantly, how you can help them accomplish their goals. This bonding period will determine how they react when they see future email messages from you in their inbox.

3. Tell your subscribers exactly what to expect from you. Let them know up front what types of content you’ll be sending them. Tell them how often will you be sending emails. If you send special articles or reviews on Friday, let them know. Tell them what to look for in the subject line like the name of your ezine or an acronym. Make sure they know that you will be recommending products and services that you personally use to run your business. List all the benefits of being on your list in first email so they know exactly what to expect in the future.

4. Write your messages as if you were writing to a friend. Make your subscribers feel like you’re writing a personal note, just to them. Use a subject line that looks personal: Hey Bob, I think you’ll like this… Start your message with a personal story (make it short), then move on to the main topic of your email.

5. Get to know your subscribers. Before you start blasting your list with offer for the latest, greatest products that everyone else is pitching, get to know your audience and what THEY want. The easiest way to find out what they want is to simply ask. Have your subscribers send you their most important question about a particular topic or make a post on your blog. Surveys are another great way to find out what people want. Once you know what they are looking for, it’s easier to provide the content that they want and promote the products that they need.

6. Ditch the hype. It’s okay to get excited about a product that you truly believe in. But make sure you always tell the TRUTH about the products you promote. Don’t put a frosty coating on everything. Tell it like it is…good or bad. Your subscribers will love you for it and look forward to every email you send. People buy from people they trust. So when you do send a promotion, they’ll be more likely to buy from you.

7. Be Consistent. You need to contact your list on a regular basis. How often you send emails depends on the type of business you run. If you sell your own products, you may want to send a weekly update. If you promote affiliate products, you may want to send an article or product review every Wednesday to pre-sell your subscribers and then follow up with a promotion the next day. If they know when to expect your emails, then they’re more likely to look out for them on those days.

If you follow these 7 simple steps, you’re sure to build a long-lasting and profitable relationship with your list.

Working From The Comfort Of Your Hom*E?????

Work from home opportunities, online businesses, and the Importance of Online Marketing!

I know a few years back when I first started out online I knew people were making money working from home but I just couldn’t figure out how they were doing it. It seemed like everything I tried I failed at. Was I doing something wrong?

I was doing everything I could think of to create a residual income working from home but I was getting nowhere. I was beginning to think that all of the “work at home opportunities” were scams.
It couldn’t have been something I was doing, right?

I soon found out that not all “work at home opportunities” were scams, but that you can actually make money with any online business or online opportunity.

You just have to know how to market it correctly. The best advise I can give anyone trying to start an online business, who wants to know the freedom that comes along with being able to work from home is to EDUCATE YOURSELF!! Take the time to learn the correct ways to market your business, and don’t take any shortcuts! I can’t stress this enough.

If you are going to spend your hard earned money to start an online business and spend countless hours building your business why wouldn’t you want to take the time to learn how to market it correctly? Why would you put so much time, money, and energy into an online business that no one will ever know exists? That’s exactly whats going to happen if you don’t know how to use the online marketing resources that are readily available to you for free.

That’s why I have put this page together, to teach you the proper ways to market online, to get your online business, or your “work at home opportunity” out there so people who are searching online can find you. So you can take advantage of all of the online marketing resources, and get the most out of your online business. Because that’s what you want right? To have a successful online business so you can work from home, have the money that you have always wanted and to spend time with your family? So please use the information and resources I have provided you here on this page to learn the right way to market your business online.

GET STARTED HERE FOR FREE

Secrets To ONlin*e Success???????

I would like to first start this off by saying that there is NO “secret formula” to creating a successful business on-line, however, there are certain things you need to do to reach that level of success that you are looking for.

I know you have probably seen several programs that offer to teach you how to market your business with little or no work involved, or that if you use their training methods you will generate some rediculous amount of money overnight. Right? Well that is simply not true, what you are paying for is to learn the basics of on-line marketing which you could learn yourself for free if you just took the time to research it.

Since you are reading this article I guess you have done your due dilligence which means you are dedicated to truly creating a successful on-line business.

I have put together a training site that is 100% free for anyone and everyone who is willing to learn how to market the right way. shanepurcel.com/training is a Free resource that I have put together for you that will show you step by step everything you need to know about online marketing.

So how do I create a successful On-Line Business?


1. Well first and foremost you will need to find a product or service that you actually enjoy. For example, if you are trying to sell beauty products or health foods and know absolutely nothing about either one of them, you are going to have a tough time making any money. So be sure you know something about the product or service that you are selling so you do not have to spend too much time researching it.

2. Now that you have your product or service it is time to LEARN how to market it the right way! This is the most important aspect of creating a successful on-line business, and yet for some reason the majority of people seem to overlook this step. I don’t understand it, if no one know about your business how do you expect to make any money?

What is the right way to Market?

You need to start off by identifying your “target market”. In other words, who is the most likely to purchase your product or service? Is it men, women, people in their 20’s, 30’s, etc?

Starting out in on-line marketing people tend to “spam” a lot. In other words, posting your ads in forums or blogs that have nothing to do with your product or service, or sending out emails to people who never requested information about your product, targeting keywords that have absolutely nothing to do with your product, etc. I’m sure you get the point, be honest about what you are selling and don’t try to trick or deceive people. I highly recomend not using this method for several reason.

1. For the simple fact that yeah sure you might make a sale here and there however its not long term, and that’s the goal here, Right?2. People see ads all day and all night, they automatically ignore 99% of them, the last thing people want to see is another random email pitching them a new business opportunity that they have no interest in.3. You will waste much of your precious time and see little if any results from your efforts.
So what Methods Actually Work?

It’s a simple fact that people buy products and/or services from people the know, like, and trust. Therefore, you need to start building relationships with people. Post on blogs, or forums related to your product, once people start seeing you around providing good information, helpful information they will be more inclined to click on your link.

Make videos!! I know people hate to see themselves on camera and definately don’t want the rest of the world to see them. However, video marketing is very powerful, actually one of the most powerful marketing techniques you can use and its free! You can dominate Google searches with your videos if you learn the correct way to use them. (I go into more detail in my free training, and show you exactly what to do). When people search for your product or service and your video pops up, that creates a connection between you and possibly a future client or sale.

This is extremely powerful because now they are not just simply reading something someone wrote on a website but now they are actually seeing you. It is much easier for someone to purchase something from you if they feel like they know you and that they can trust you.

So just get over it and make some videos! You will thank me later.

I hope you learned something of value here, and if you would like more in-depth training on exactly how to use these strategies and many more to drive free targeted leads and traffic to your business pleas visit my site at shanepurcel.com


To your success,
Shane Purcell