How To Dominate The Competition... …

I am in the real estate note industry. How would you market a business like this online? My target audience would be potential note holders, private and business."
Thanks,
Brenda

Ok , this question doesn't relate to networking on the surface, but in the end that doesn't matter because marketing is marketing no matter what industry you're in, and I really like this question because the answer will allow you to dominate your competition and can make you millions in whatever business you pursue if you put it into action...

So how would I market a real estate note business online? Well online or offline isn't really the primary determining factor or subject matter here because they are both just communication mediums. I

t's the marketing "ANGLE" that Brenda takes that will determine if it's successful or not. And of course, my answer follows what I teach in Magnetic Sponsoring which is to position yourself as an expert and as a useful resource within that industry.

Long story short: Brenda needs to sell HERSELF first, which will attract her customers to her automatically. Why? Because everyone wants to work with the best. Everyone wants to work with the area's best doctor or realtor. Everyone wants to go to the city's best plastic surgeon.

Everyone wants to hire the best financial planner.

Everyone wants to buy from the number one sales person. When you're "the best", your prices don't really matter anymore. You can charge twice as much as you competition (think Mercedes, Lexus, Porsche), etc...

Now here's the best part... You don't really need to be "the best", because that's always relative and stems from opinion - whether it's the opinion of your customers, or your opinion of yourself! (Just ask your mom for a testimonial ;) Ok ok... Now the best way to sell yourself and position yourself as a valuable resource to your customers is to "give without want." And this simply means that you need to give VALUABLE information freely to your target market.

If I were Brenda, I'd write several articles and reports with content like: "The 5 Biggest mistakes People Make When Buying Real Estate Notes." Or... "The Biggest Kept Secret of The

Real Estate Notes Industry, And How it Can Save You Thousands!" I would optimize these articles with the right keywords for my territory, and then submit them to all of the webs article submission resource sites. (This is a free lead generation strategy by the way...) Now whenever someone does a search for real estate notes, Brenda's articles will come up, providing the readers with valuable money saving tips and suggestions.

If I were going to send potential clients a physical ad in the mail, I would NOT promote my note prices or interest rates as the lead-in to the piece. I WOULD mention them somewhere in the ad so I can capture the guys who are looking and ready to buy TODAY, but they wouldn't be the primary focus.

I WOULD promote my newsletter or free "Note Buying Secrets" Report... Sell "insiders information" on the front end which will put them into your communication pipe-line, position yourself as the "go-to guy", and then your product or service on the backend. Now I don't know the Real Estate Note Industry, but I DO know that people are always looking for information that will help them make the best decision they can make.

And because BRENDA is the author of that information and has her pretty picture on it along with a link to her webpage, she has automatically positioned herself as an expert in that arena that people will call. This is EXACTLY what I did to build my 8-figure empire, and I'll take youthrough the entire process in my Magnetic Sponsoring .