I had a call recently from someone who said he's afraid tomarket online because a lot of the information he wants to sellis already available for free.
I have always said, and most experts agree, that, "People buyfor their reasons, not ours".
And that is true.
So how should we look at this problem with a winning attitude?
First, nothing EVER sells itself. Just because you have it onyour shelf or website, doesn't mean anyone will buy it. Even ifit's free, most people will treat it as 'free' and totallyunder-value the information and possibly treat it as "worthless"because they got it for free!
Right?
Listen carefully,
"THERE HAS TO BE ONE OR MORE REASONS FOR THEM TO BUY IT."
Got that? Read it again in case you flew by it and did not givethat sentence the respect it deserves.
Second, you better give your prospects EVERY REASON you canthink of to buy your product so they can pick the one's thatappeal most to them.
Third, NOTHING is really "FREE" anyway... (except maybe 'air').
Yes, there is a lot of FREE information on the Internet.
But, is it really FREE? Of course not.
In some cases it's already been paid for through advertisingdollars. In other cases it will still cost you TIME to searchfor the information. TIME is even more valuable than money, ifyou ask me- once it runs out you just can't make any more of it!
But...you can always make more money!
I suggested to my young inquirer that people value informationnot just for the words alone, but also the way it is:
1. Delivered;
2. Formatted; and
3. Organized.
Some people like information delivered by ink on newsprint.
Some people like information delivered by sound waves from aradio. Still others like to read information in magazines orbooks or listen to information on audio tapes or read it on webpages.
People like information delivered, formatted and organized inmany different ways, not just one or two.
The question he should be asking is: "Why should people buy myinformation on the Internet, over all the other available waysit's currently being delivered, formatted and organized?"
Competition (even from those who 'give it away') is NOT theproblem. The problem is creativity.
Your information does no good sitting on a shelf. Find a way topackage it and the way your customer wants it delivered and makeyourself a profit.
You cannot 'lock-up' content. Content is meant to be sharedand, if you can, make a profit from it in more ways than one!
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